Let me introduce you to the Lone Rider. He’s the desert Plato. The Aristotle of arid Australia. A resourceful hero who ponders life’s big questions as he roams the tough Australian landscape atop the ultimate off-road vehicle, with nothing but his wits and the world’s most durable engine oil by his side.

The Lone Rider’s journey is an endless one, made possible by his unique ride with its huge, exposed engine and monster wheels - a vehicle that acts as the ultimate proof of concept for the sustaining endurance of Gulf Western Oil.

The tale ends as all hero’s journeys should, with the Lone Rider driving off into the sunset.