The Lone Rider is not your typical commercial character; he's unpolished but with an enigmatic demeanour that draws you in. Weathered in looks, young at heart, but with a sage and brooding presence, this man has swallowed his fair share of flies and has the raspy voice of someone who’s also inhaled a lot of dust and a lot of Slurpee ice. We chose him for his unfamiliarity and effortless, believable performance. A strong look and voice to match were important, he needed to be able to hold the piece together. He’s timeless in a way, but still wise beyond his years, you’re left unsure whether he’s been driving this vehicle since the dawn of time or just since yesterday.