Cannes Lions

Lone Rider

SCOUNDREL, Sydney / GULF WESTERN OIL / 2022

Film
Demo Film
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Overview

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Credits

OVERVIEW

Execution

The Lone Rider’s centrepiece is a fully functional, bespoke vehicle that’s dark, imposing, and larger than life. It was important that we supported the proposition by creating a fine-tuned piece of metal that could not only move, but travel without trouble over the harsh Australian landscape, so we turned a 1983 UNIMOG into a 6-tonne truck without a body but all the baggage. The location in which it thrives seems vast and empty, almost dream-like, but it’s the small details unique to Australia’s wilderness that make us believe this mythical character and his unyielding machine are truly real.

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