Cannes Lions

LONG LIFE

McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2014

Awards:

1 Shortlisted Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

Based on an article published by the WHO last April showing that “In order to reach 90 in good health you have to start looking after yourself at 30”, CuidaT+ is launching a spot which pays an emotive tribute with a touch of humour to those people who have reached that age and who show us that the important thing is not to reach old age, but to be able to enjoy it when you do.

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Updated Classics

McCANN SPAIN , Madrid

Updated Classics

2019, CAMPOFRIO FOOD GROUP

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