Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2014
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Based on an article published by the WHO last April showing that “In order to reach 90 in good health you have to start looking after yourself at 30”, CuidaT+ is launching a spot which pays an emotive tribute with a touch of humour to those people who have reached that age and who show us that the important thing is not to reach old age, but to be able to enjoy it when you do.
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