Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2010
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We are at a U.N. Blue Helmets camp somewhere in the world. One of the Spanish soldiers opens a package from home, expecting to find delicious food, but instead finds that someone has switched his food for a fruitcake. Deducing that the culprits had to be British soldiers, the Spaniards head towards the British camp to reclaim their food. When the Brits say they know absolutely nothing about Spain, the Spanish captain decides to check whether they are telling the truth.
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