Cannes Lions
4129GREY ISTANBUL, Istanbul / PROCTER & GAMBLE / 2017
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With new Fairy Platinum’s powerful formula, there’s no need to pre-rinse. Every time we rinse the dishes before putting them in the dishwasher gallons of water gets wasted. To increase awareness of this destructive habit, on 22nd March World Water Day we published this ad to show just how much water pre-rinsing wastes.
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