Eurobest
DDB & TRIBAL, Warsaw / AMNESTY INTERNATIONAL / 2016
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The starting point was a prominent experiment by Arthur Aron, who proved that four minutes of eye contact brings people closer to each other better than anything else. Using this discovery, we decided to carry out a simple experiment, during which refugees and Europeans sat opposite each other and looked into each other's eyes. Clearly, it is most important to give each other time to better understand and get to know each other. The experiment was conducted in Berlin: the city, which is a symbol of overcoming the divisions. We wanted the movie created on the basis of the experiment to be as symbolic as possible – and to touch upon the general divisions between people. The situations were not prearranged; natural, spontaneous reactions became the key. The people sitting across from each other had never met before; they set eyes on each other for the very first time during
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