To launch the all-new 2018 Jeep Wrangler, LOOK UP reminds drivers that, in spite of all the incredible cosmic odds, they are alive, on our planet, living and loving and breathing, now. Be it religion, science or chance, the world has conspired to permit them to sit behind a steering wheel, now, to look up through an open-air roof into a star-filled sky, now, and to take in every experience, every great pleasure, and every last adventure this life can offer, starting now.