Using the famous technology of augmented reality, the promotional ad shows just the opposite. When the ad is targeted to the webcam, the price decreases. We've developed the diminished reality. Because when it comes to prices, augmenting isn't a good solution. The consumer could, right before their eyes, witness the price decreasing, creating a unique experience with the brand and with the promotional price.

The website received over a thousand visits within hours, more than 6 thousands in a week. Great visibility for the brand and for promotion on blogs, newspapers, tweets and facebook comments that all talked about the campaign. Toyota Corolla 2010 sales increased 37% compared to the previous weekend.