What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles.

This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when need ed – the truck won’t get stuck.

• The film was published on Volvo Trucks YouTube channel and Facebook page the 3rd of December 2015.

• The film and a press kit was also available for editorial publishing globally.

• The demo film was at published on YouTube and Facebook at the same time.

• 10,7 million on YouTube by February 1st

• 5,4 million views on Facebook

• + 9 million views on other platsforms, e.g. online media’s own players

• 890 editorial pieces published

• Editorial PR coverage in 53 markets globally

• 1,9 billion Opportunities Too See