Cannes Lions
CURRENT TV, San Francisco / L'OREAL / 2008
Overview
Entries
Credits
Description
Gone are the days when skin care products were just for women.
With L'Oreal's Men's Expert line of wrinkle-fighting, skin-soothing, hydrating, sun-protecting skin care products, men can now keep their skin in tip-top shape and finally give women a reason to be jealous.
Again, this line of products is for men only and not for women. See for yourself...
This ad was created as part of Current TV's VCAM (Viewer-Created Ad Message) initiative, which allowed viewers to make their own commercials . The final versions premiered on TV.
Similar Campaigns
12 items