In the past, open-air cinemas were common in summer holiday villages in Spain.

This concept has been disappearing, but remained engraved in Spanish minds. We decided to revive the concept of open-air cinemas. Eash night on major beaches across Spain we invited people to an open-air cinema premiere.In addition, as well as broadcasting to spot prior to the film, we handed out merchandise and products samples.

This action was carried out on more than 100 beaches, during one week, bringing together more tan 100,000 people all summer long.