The whole concept allowed women to experience the Sorbet Lipgloss in an environment that is conducive to trial and purchase. Strategic contact points outside and within the mall ensured a captured audience. Mall pillars were wrapped with product shots that acted as teasers. The painted ice cream truck was a mobile mini-stall with a creative 'shopfront' that screamed product. The inside of the cinema cafe was transformed into a beauty corner with hanging mobiles and standees.

We created strategic points for curious female shoppers and enticed them with Sorbet, both lipgloss and ice cream. The response was overwhelming - they came forward, tried the products and particpated in the makeovers. Success was measured in the product sales, which sold out during the month of the launch.