Cannes Lions

LOS PERICOS

FIRE ADVERTAINMENT, Buenos Aires / UNIVERSAL MUSIC / 2003

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Overview

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Credits

Overview

Description

The idea was to replace the traditional invitation with one that lunked Los Pericos with the new CD.A special edition of the new CD was designed with a parakeet printed on the disc. The CD came in a cardboard box with holes (so that the parakeet could breathe) with feathers inside.What guests received was a parakeet in his cage!

Outcome

95% of those invted attended the presentation. Press photographers, journalists, producers, musicians, reporters, and communication and media enterprise directors, the most prestigious of the country.Over the past two months they have been in every ranking on radio and TV in Argentina, in Much Music and MTV Top 10.The day of the presentation 50 interviews took place and there were many requests for more, leading to 150 more reports.They won a Gold Gardel Awards. Critics and readers of 'The Rolling Stone' chose the presentation as one of the best three discs of 2002.

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