Imagine you're a student.A young talent seeking to become an Art Director or Copywriter, eventually Creative Director. And then one day, you log in on Facebook, the most common social network worldwide. Which you do every day.

You have a message, saying: "You got tagged on a photo."You click onto it. And, revealed by a mouse over, you find your name on a business card of your potential employer: TBWA\Düsseldorf.

Saying: "this card could be yours."

42 young talents called the Human Resources department. Six of them got employed by TBWA\ Düsseldorf.

And of course they do have their own business cards now.