Cannes Lions
SAATCHI & SAATCHI FRANCE, Paris / UNIVERSAL MUSIC / 2010
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Shot and launched as a music videoclip, the new Universal Music Mobile campaign highlights teenagers who denounce the limits imposed on them in their lives.
The song called “Young & Limited” delivers such an accurate picture of their situation that it could have been written by teenagers themselves.The signature "What's the point of being young if you can't enjoy it?" leads into the new Universal Mobile offer, which is the only unlimited delight in their life: an unlimited phone plan.
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