Budweiser wanted to utilize the Super Bowl to attract a new generation of drinkers while staying true to their loyal fanbase. To do this, the brand combined the tradition of their Clydesdales with one of internet's favorite things: an adorable puppy. "Lost Dog" is the story about the best buds who have your back no matter what.

We set out to speak to universal traditional values that connect us regardless of age in a contemporary way. We took the timeless idea that true friends always have your back and made it relevant to a modern, digital savvy consumer. As America's beer, Bud set out to remind America of what brings us together, of the values we share, by creating content as universally lovable as our beer.