In a text-savvy culture, South Africans don’t phone their close friends and family anymore .

Texting is the norm and it has basically taken on a language of its own with symbols and emojis. But like most languages things often get lost in translation. Even though emoticons and abbreviations make conversations quick, easy and fun they’re not always as effective because recipients misinterpret the symbols.

Heart eyes, thumbs up, yellow hearts, what does it all mean!?

The idea in each script was to highlight everyday conversations to show our audience how confusing texting can be, especially when it comes to emojis and how easily they get misinterpreted. Things get lost in “textlation”, so avoid the confusion and awkward moments all together by simply making a phone call.