Deep underneath the Illinois countryside, the Department of Chance conducts a ground-breaking high-tech experiment to see what will happen when two huge jackpot games – MegaMillions and Powerball - exist in the same time-space. Tension rises as the reaction between these two powerful entities grows, until there is finally an atomic-like reaction between the two of cash, and the dawn of the Mega Power Age, where life changing jackpots happen four times a week.

All of us have important “everybodies” in our life – the barista who knows our order, the mailman who has biscuits for our dog, the woman who does our nails – and during the holidays we would love to thank these “everybodies”. Illinois Lottery Holiday scratch-offs are a great way to say “thank you” and show your appreciation for the everybodies.

This site, Illinois only, had 81,649 visitors (69,908 of them being unique visitors) over the course of 8 weeks and 7,702 shared their card via download, email, Facebook and Twitter. Over 29 million online impressions were delivered during the campaign and interaction rates were as high as 23.91% on some sites, which is over three times the retail vertical interaction benchmark of 6.83%. Additional buzz about the site was generated through a competition of awkward family photos on the Huffington Post, where one of the cards was a contender. Joysomeone.com received a Dope Award and was featured in Media Post.