Cannes Lions

LOTTERY

EVIA, Helsinki / VEIKKAUS / 2007

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Description

The “Eurovision” spot makes harmless fun of Finland’s lack of success in the song competition. Finland has never won and has been left a several times with zero points. The speaker in the advertisement is a familiar commentator from a number of Eurovision competitions, a true “Finnish Eurovision voice.” Soon after airing this advertisement Finland won the Eurovision Song Competition.

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