The Ronald McDonald House Charity has existed in Switzerland for 30 years, but its exact purpose is still far too little known to the general public - which is also due to the fact that communication has mainly been carried out with international advertising material.

For the anniversary, a film was therefore sought that tells the story of the benefit in a emotional way in a typically Swiss setting.

The film should be based on a strong insight that is particularly relevant for the target group (younger parents).

The campaign's insight that parenthood also brings with it an unprecedented emotional vulnerability is musically supported by a cover version of the Platters classic "Only You". The light-hearted, cheerful love song is radically reinterpreted as a piece about emotional vulnerability.

The film has only been on air since February 26, 2024 and quantitative results can therefore unfortunately not yet be provided.