So we utilized Mini Uguan’s unique cup packaging as a platform for our kid consumers to ‘think outside of the cup’.

We taught kids how to make hundreds of DIY paper toys that give them the perfect excuse to use their hands and imagination, away from electric screens, and play with parents and friends.

Utilizing Mini Uguan’s unique cup packaging as a platform for moments of real fun was logical: they could transform the package of their favorite snack into their new favorite toy, turning trash to treasure.

To give kids ideas about the hundreds of possibilities for DIY interactive toys, we passed out special 3D handbooks at point-of-purchase, displayed step-by-step GIFs, and even showcased examples of potential designs in stores and public spaces to inspire the kids to try their hand.

Sales in Q1 2013 have already increased 22% compared to last year. And although this program is still in progress, we have already seen more and more Chinese kids turn off the screens and pour out the fun!