Thai people love food, but they don’t love eating vegetables. This situation has concerned many people, as doctors and Thai Health Promotion Foundation state that the risk of getting serious diseases increases due to this unhealthy habit.

Tesco Lotus as one of the biggest supermarket chains in Thailand wants to help build a healthier and better society as a part of Tesco CSR.

The brief was to encourage people to lead a healthy eating habit by eating more vegetables. The primary objective was to create a social impact that can improve the well-being of our society.

To reach our target, we built Love Bouquet shop in one of the busiest area in Bangkok, amidst office buildings, cafes and restaurants. People were curious when they saw a new “flower shop” in the block, some people visited immediately.

The news spread quickly, in just three days, people began to line up in front of the shop.

Within a week, #lovebouquet became a trend in Thailand. People posted their bouquets, shared healthy recipes and discuss about it on online forums. Celebrities posted and shared their bouquets, TV news broadcasted about it and our florists were invited to give talks. Within a period of two months, vegetables become a trend nation wide.