Cannes Lions
MCKINNEY, Durham / PROCTER & GAMBLE - PAMPERS / 2020
Overview
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Credits
Execution
In this film, we see new parents struggling to adapt to the challenges of parenthood. A narrator welcomes them to this “strange new world” and reassures them that, just as a new visitor to a distant land feels lost and confused at first, they might not know what they’re doing, but eventually they will feel right at home.
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