Cannes Lions
MCKINNEY, Durham / PROCTER & GAMBLE - PAMPERS / 2022
Overview
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Pampers debuted a one minute film inspired by the classic children’s book, "The Velveteen Rabbit." The story’s message is that while loving others does come with sacrifice, that love changes us for the better. Read with a child’s voice, our film looks at the story through the lens of a parent’s journey and speaks to how the challenges of parenting reveal what they’re truly made of — love. The well known caption from the book “when a child loves you for a long, long time… then you become real” gives the powerful story a whole new meaning — reminding parents even though the days are long, the most important thing you give your child is love.
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