Cannes Lions
MCKINNEY, Durham / PROCTER & GAMBLE - PAMPERS / 2020
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In this film, we see new mothers in moments of self-doubt and criticism. As they struggle with negative feelings about themselves, we hear children’s voices sharing how their babies see them: “You are beautiful.” “You are smart.” “You are strong.” “You are kind.” A card introduces a provocative thought: Imagine if we saw ourselves the way our babies see us. If we did, we would all know we are already perfect.
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