Lotto 6/49 wanted to present the Mount Mégantic meteor shower on Facebook Live and invite users to make a wish—and, if they so desired, buy a lottery ticket—every time they saw a falling star.

Lotto 6/49 sent a team with an ultra-high definition camera to go film the Mount Mégantic meteor show. Every time a star appeared on the screen, technicians activated a visual device that prompted Internet users to make a wish. Users could also click on a button under the video to purchase a lottery ticket. A counter tallied the number of falling stars seen during the night.

The post reached 1 in 10 Quebecers – a rate that’s four times the industry average. The post also managed to reach 72% of Loto-Québec’s Facebook followers. Two incredible statistics for a Facebook Live post that was published in late evening.