Cannes Lions
SID LEE, Montreal / LOTO-QUEBEC / 2014
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There's something new at Lotto 6/49: the guarantee that someone, somewhere is going to win a million dollars with every draw. The 'Be careful what you promise' campaign was created for this reason. In this execution, a young seducer makes en empty promise to a waitress and must then keep his word by marrying her.
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