Cannes Lions

WEDDING

SID LEE, Montreal / LOTO-QUEBEC / 2014

Case Film

Overview

Entries

Credits

Overview

Description

There's something new at Lotto 6/49: the guarantee that someone, somewhere is going to win a million dollars with every draw. The 'Be careful what you promise' campaign was created for this reason. In this execution, a young seducer makes en empty promise to a waitress and must then keep his word by marrying her.

Similar Campaigns

12 items

Squid Game Code

MEDIA.MONKS, Bogotá

Squid Game Code

2022, NETFLIX

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