Cannes Lions

LOTTO 6/49 GAME

DIESEL, Montreal / LOTO-QUEBEC / 2006

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For the past 2 years on national TV, Lotto 6/49 has used the tagline “Always be nice to people who play the Lotto 6/49”. As a continuation of this campaign featuring Mark, a convenience store clerk, we have developed a website that is entirely devoted to him and his real-time store. We can watch Mark open the convenience store in the morning, close it at night. Throughout the day, he waits for us and other customers to buy items, entertains us periodically and, of course, is always nice to his customers, especially those who buy lottery tickets.

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