We created a new utility for our target audience to showcase the utility and benefit of Yumos & Omo sensitive skin formula products. By using the iconic bear, we positioned Snuggle as a brand, which always thinks of its customers and provides improvements to their everyday life.

Our campaign contains an app, a technologic bear and a system of utility to help solving the biggest struggle of our target audience. This type of promotion campaign has opened new doors for our brands and changed the brand perception in the target market.

Lull-A-Bear is the world’s first mother’s voice karaoke app designed to record the sweetest lullabies for babies. By using the mobile app, mothers can give their voice to the pre-installed lullabies and make their babies feel at ease any time they need. We designed a unique algorithm that recognizes baby cries and responds automatically. With this special algorithm, Lull-A-Bear app analyses the indoor sounds and reacts to the baby’s cry using the most comforting voice in the world: His mothers. Not only we've invented a new technology, but also we created an app that enhances new moms’ quality of life and pushes the boundaries of its medium.

Within the first week, the moms who have received the special bear said that their quality of life have increased rapidly. Lull-A-Bear, with its special circuit board, became the primary mom-helper for our target audience especially during the night. Traffic to the brands’ websites has increased and the campaign raised awareness amongst young moms.