This interactive film called Keeping Keeley, stars ‘Lynx Guy’ favourite Keeley Hazell alongside Blake Harrison from Channel 4's 'The Inbetweeners' and Mike Fielding from BBC comedy 'The Mighty Boosh'.

Guys could watch the film on the Lynx fan page on Facebook by installing the custom-made App. In the film, the viewer was able to control the fate of the protagonist, Jack, over the course of one unforgettable night, as he has to ‘Twist’ to keep Keeley interested. Our fantasy dating scenario offered us a perfect opportunity for a fully interactive narrative - pitched as a combination of Groundhog Day meets Entourage, we created a structure of infinite reinvention. The gameplay was designed for multiple viewings, with nearly 400 possible routes to 3 alternative endings and a host of hidden Easter Egg content. The film was shot as Multi-POV (with helmet-mounted cameras and a custom designed handheld rig) to immerse the viewer into the heart of the action.

For the 'Twist' moments we used a simple, organic Post technique as Jack constantly reinvents himself throughout the film; changing outfits, skills & seduction techniques. These interactive ‘Twist’ moments were placed every 60-90 seconds to retain engagement.