All eyes were on Canada at the 2022 Winter Olympics, and lululemon had a chance to make a statement about Canadian identity. “Feel Canada” lets Canada speak for itself through a found-audio soundscape of iconic Canadian voices, including David Suzuki, Catherine O’Hara, Kardinal Offishall, k.d. lang, Sarah Polley, Susan Aglukark, Mustafa Ahmed and Leonard Cohen. The audio tells Canada’s story in its own words, forming the narrative arc of a rich, multimedia portrait of a nation.