The 60” TV spot is a dance between the senses – a visual bombardment of colour, movement and textures. The viewer moves through a rainbow showing the more exciting world of healthy food with Lurpak® Lightest Spreadable at the heart of it. Several camera and animation techniques were used, allowing ingredients to be seen in a new, joyful light - travelling through the heart of red cabbage and following the dollop of Lurpak® Lightest as it bounces with corn on the cob in a saucepan. A song provides the spine of the spot, with Rutger Hauer lending his distinctive tones.