RESULTS:The first compilation posted to vimeo received a million views in 10 days.This created a 3,000% increase in submissions from the first to the third round.The competition was featured in GQ, Vanity Fair, New York Times, Forbes,Huffington Post, ESPN, The Independent. 4436 videos were submitted. An estimated total of 4m video views (submission views on site and off site) An estimated 40m media impressions (including video loads, headline loads, ambient media). The project was screened by Vimeo at the South by Southwest festival, Salon International de la Haute Horlogerie in Geneva.