Cannes Lions

LYNX BODY SPRAY

BBH, London / UNILEVER / 2006

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Under the cover of Halloween night, a gruesome zombie watches a young, sexy girl, alone in her house - he breaks in and chases her. Cornered in the bathroom, she tries to fight by throwing whatever's to hand. In desperation she grabs a can of Lynx and sprays it in the zombie’s eyes like mace. Overcome by the Lynx effect, fear turns to instant attraction, she pulls the zombie towards her, kissing him passionately.Develop a tactical viral to create noise & talkability about lynx, targeted to 18-25 year old guys interested in latest trends, techno-literate, going out and girls.

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