Our back-story went like this:Lynx tests all its products on hot women in a lab on a remote tropical island.. When new Lynx was being tested, the reaction of the women was more extreme than ever. They went on the rampage and exhausted all the males on the island, so built a raft and headed for the mainland in search of other Lynx users.The back story gave the campaign a narrative. The best way to bring the creative idea to life was through a live activation that could give guys a tangible BomChickaWahWah experience. We dramatized the girls landing ashore to act as the point at which the campaign transitioned from the ad world into the real world.

“We hit an all time Period Share high of over 20%, which was the stretch target for the campaign” – Nick Boyden, Marketing Manager.206,000 user sessions on LYNX Site.

Most downloaded pictorial site on Aquabumps ever (over 100,000 views total).

Estimated media value was $1,011,632.