Cannes Lions
REMO D6, Madrid / BSH - BOSCH HOME APPLIANCES / 2007
Overview
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Outcome
It was 100% effective. No sales staff worked that day. But the real effect of this item was on the quality of the relationship that Lynx has with their sales staff, given that these are the best people to promote their domestic appliances.The brand does not need to advertise. Instead the sales force itself sells all the goods produced.
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12 items