Our challenge was to make the M-Budget brand relevant to young adults. These young people live in shared flats, and on the internet. They haven't cared about traditional channels or platforms for years.

The users decided how extreme each battle of the M-Budget flat challenge would be. The first challenge: clean up a flat that's been obliterated by a party, in swimwear. Next flatmates were dropped off 200km away from home, without maps, money, or mobile phones, and told to find their way back. Then the teams were asked to make modern music with old people.

Users spent an average of 19.5 minutes on the platform. Far more than an average user spends on Facebook. 220,000 minutes of film were viewed on the platform, and users spent 2,180,000 minutes on the website. M-Budget became the most popular show for young adults in any media. Moreover, it's going to be even bigger and better next year.