Cannes Lions

MACARONI

BUZZMAN, Paris / IKEA / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film starts with a boy and his dad going back home. We understand that the parents are divorced when the father asks his boy what his mother cooked him during the week. The boy, completely aggrieved tells him that he ate macaroni all the week… Stunned by the news, the father decides to cook a great meal to please his son.

We cut to the Mom’s house, she just has been told by his son that his father served him macaroni every single evening. The mum is hurrying up to do exactly what her ex did: cooking a great meal with love for her son.

With the tag line ‘Cooking is caring’, the film shows a little boy playing on the lack of communication between his separated parents to get a meal prepared with love by telling to one another parent that he ate macaroni all the week.

Similar Campaigns

12 items

Multiple Positions

ARRIVALS + DEPARTURES, Toronto

Multiple Positions

2024, PHOENIX

(opens in a new tab)