In this film we open in an electronics lab, where we see “smart” devices being made. We quickly realize, as the devices ominously start thinking for themselves, that they’re a little too smart. They rally all the other machines in the world to take revenge on humankind, and an epic battle of man against machine ensues. Cities crumble as humans scramble for safety. And just when the end of civilization seems imminent, our hero is reminded of his favorite singer, Sia, and that he should’ve gone to see her in concert while he had the chance.

• Timeline

The films launched in April 2017, during the height of music-festival season. The campaign will extend through the summer concert season and into the fall.

• Placement

The film will be placed in media in which contextually relevant content will surround it (e.g., Rolling Stone and Bleacher Report); it will also be placed where its intended demographic is likely to be motivated to reevaluate its current behavior (e.g., during a binge session on Hulu).

• Scale

The film will run globally on TV and online.

Results were not available at time of submission.