PagesJaunes.fr is the french leader on search for local professionals, still very tied to the perception of " phone book company ." For several years, PagesJaunes.fr has been digitalizing every part of the service so that users can get access to a local professional easier, faster & more efficiently. The website is listed in the top 10 in terms of audience in 2015, but the brand image remains very functional, without emotional attachment, and is challenged by google, leboncoin.fr & other newcomers. the brief : how to reconnect the brand perception with a younger audience that consider PagesJaunes as an old-fashioned service ? objective : create an electro-shock to express the greatness of PagesJaunes : human capital of small businesses.

Created as a digital experience, the launch of the official clip has been synchronized with the promotion of Breakbot’s new album, so that the interactive video was the avant-premie?re broadcast of the clip worldwide. We used own channels, both from Ed Banger’s & from the local professional to promote the experience, creating a sense of conversation with the audience. The making of the interactive video was pushed with media buy on youtube to ensure mainstream coverage 2 weeks after the launch.