Cannes Lions

"One more step"MV that fans enter the cartoon world

DENTSU INC., Tokyo / KODANSHA / 2017

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

(1) Make songs based on the story of cartoons.

(2) Created animation to reconstruct the story using comic books already published.

(3)Put the fans into cartoons, and actually in the story.

(4)Disclose the planning and production process to fans in real time, fans share the production process.

Realized the effort of sharing catharsis with fans, which the producer feels when the work is completed.

Fans who loves manga, video and music, individually developed entertainment contents that can easily cross the content barriers.

Execution

Project presentation [Event · Web relay] April 2, 2016

Storyboard disclosure [YouTube] April 20, 2016

MV participant recruitment campaign [WEB] May 11 - May 20, 2016

MV participant shooting event [Event] May 29, 2016

MV private release campaign [WEB] August 25, 2016 ~

MV release [YouTube] August 31, 2016 ~

Outcome

The number of views of MV is only 103,027.

However, almost unnamed musician's songs left the impact of winning 100,000 fans in about half a year.

Similar Campaigns

12 items

Taking Flight

GRETEL, New york

Taking Flight

2021, KODANSHA

(opens in a new tab)