Cannes Lions
DENTSU INC., Tokyo / KODANSHA / 2017
Overview
Entries
Credits
Description
(1) Make songs based on the story of cartoons.
(2) Created animation to reconstruct the story using comic books already published.
(3)Put the fans into cartoons, and actually in the story.
(4)Disclose the planning and production process to fans in real time, fans share the production process.
Realized the effort of sharing catharsis with fans, which the producer feels when the work is completed.
Fans who loves manga, video and music, individually developed entertainment contents that can easily cross the content barriers.
Execution
Project presentation [Event · Web relay] April 2, 2016
Storyboard disclosure [YouTube] April 20, 2016
MV participant recruitment campaign [WEB] May 11 - May 20, 2016
MV participant shooting event [Event] May 29, 2016
MV private release campaign [WEB] August 25, 2016 ~
MV release [YouTube] August 31, 2016 ~
Outcome
The number of views of MV is only 103,027.
However, almost unnamed musician's songs left the impact of winning 100,000 fans in about half a year.
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