A live and original demonstrationTo demonstrate concretely the power and efficiency of Yellow Pages geo-located information, we did real geo-located outdoor prints by using a fake optical illusion.

We took photos of the streets behind the posters to create a transparency effect, and we put real information (customers reviews, precise way to the spot, timetable...) about the businesses around these posters.

We put different and unique posters all across Paris and Cannes in the summer, each 1 with the exact informations about the businesses around it.

Our demonstration of how accurate the Yellow Pages can be is verified every time.

This operation in Paris managed to get a lot of attention in the media and on blogs. It helped the Yellow Pages mobile app to reach the top 3 most downloaded apps in the country. And it helped to change the brand perception, turning the old paper directory into one of the top digital brand.