In season two of MTV’s The City, the star of the show, Olivia Palermo would work at Elle Magazine. In addition, the other star, Whitney Port, would work at Kelly Cutrone’s PR firm, which often works with Elle.Furthermore, the staff of Elle Magazine including PR maven Erin Kaplan, Creative Director Joe Zee and others would be key 'characters' in this reality show.In other words, Elle Magazine became the show. And thanks in large part to the contentious relationship between Erin and Olivia at Elle, the show became a hit both on MTV and in the press and blogosphere.

With the addition of Elle Magazine to Season Two of The City, ratings went up over 50%.

And, thanks to promotion in Elle Magazine in print and online, alongside the tense (but fun) storyline, ratings went up each week – with the finale as the highest rated show. Season Three of Elle and The City starts shooting soon.Elle Magazine has seen demonstrable results in the age of online and print readers, the amount of time they spend with the magazine, and in advertisers seeking to reach this elusive audience in the print and digital pages of Elle Magazine.