This campaign was created after a high-profile rape case in the city of Delhi, India, sparked off a series of debates in the media, in casual conversations etc., where the victim was blamed for bringing the crime upon herself. This is a pattern that is seen repeating itself with every rape case. In fact, 90% of accused rapists get an acquittal if and when the case reaches the court. We launched a nation-wide protest, vehemently opposing this attitude of transferring blame for the crime of rape on the victim herself. The spot is in what is known as Indian English.