Maggi is Germany's No. 1 food brand for smart and everyday cooking solutions.

To prove this we helped thousands of Germans with their daily desperate search for one answer: "What do I cook today /tomorrow/for my kids" etc.

To make the online search as simple as cooking with MAGGI, we created "Adwords Recipes".

Offering direct answers to the most frequent cooking search phrases by displaying complete recipes directly in Google Adwords.

Reinventing the use of a given format and purposely using the limited ad space to convince the customers with quick and easy MAGGI recipes, without clicking a single link.

With just one Adword Recipe for one single cooking search phrase, we succeeded into 49,500 impressions a month. So each additional Adword Recipe for a frequent search phrase helps thousands of people every day with their desperate search.

MAGGI Adwords Recipes uses data and its possibilities in a whole new way:

The data of the MAGGI recipe database was directly connected to Google Adwords in response to the Google search data.

Thereby people no longer receive an advertising copy in Google Adwords but a full recipe, when they enter a question on what to cook.

With just one Adword Recipe for one single cooking search phrase in Germany, we succeeded to generate 49,500 impressions per month.

So each additional Adword Recipe for a frequent search phrase helps more than thousands of people every day with their desperate search, proving that MAGGI is the No. 1 German food brand when it comes to smart and everyday cooking solutions.

Shifting the perception of MAGGI as a brand by transforming their cooking smartness into the online world helps people not only in their everyday offline but also their online lives.

We put a stop to endless browsing on the internet for an answer to a specific question by solving a problem within the existing behavior.