This cyberspace spectacle involves both ridiculous plot lines and relatable characters in nine internet-delivered short films, each running about two minutes long. At the end of each act, the viewer is given a choice to follow the storyline they’ve been watching, or to jump sideways to explore the cause of the intersecting event.HomeSweetCube.com is Progresso’s most recent effort to promote its microwavable soup bowls introduced in late 2005, and is evidence of new, innovative ways in which the brand is aiming to connect with its core consumer, working women who are closer to their laptops than their TVs during the day.