When you ask a question in real life, you are used to get one exact answer.

When you type a question into a search engine online, you get as many answers as the engine connects to your question.

Not the best way to get an exact answer. Even worse when you are really hungry…

Our specific aim was to offer people in search of recipes the fastest answer possible and at the same time reminding them of MAGGI as Germany's No.1 food brand when it comes to smart and everyday cooking solutions.

MAGGI AdWords Recipes uses data and its possibilities in a whole new way:

The data of the MAGGI recipe database was directly connected to Google AdWords in response to the Google search data.

Thereby people no longer receive an advertising copy in Google AdWords but a full recipe, when they enter a question on what to cook.