With the 'Me and Meri Maggi' (Me and My Maggi) campaign, the brand achieved spectacular results. The website www.meandmeri.in logged in 100,000 unique visitors. 30,000 stories were uploaded (7,000 of them were on the website and the rest wrote through SMS and conventional mail.) Each story was read and enjoyed by over 200 million Indians (Harry Potter and the Order of the Phoenix sold 12.5 million copies)