Magic Me is an intergenerational arts charity that bridges the gap between young and old through a variety of arts projects. They are brought together by artists who lead creative activities stimulating conversation and a greater mutual understanding. The Magic Me brand film and brand identity were completed completely free of charge. The film highlights the flexibility of the brand identity as well as highlighting the main areas in which Magic Me does extraordinary work.

The magic Me identity, is based around a two coloured plasticine ball that offers endless modelling permutations. It reflects how Magic Me harnesses these people’s latent creativity to do extraordinary things.